With the advent of information technology and the World Wide Web’s massive usage across the globe, many entities, as well as the corporate industries, sought to increase their influence through the medium. Today there is no doubt that we exist in a connected world where businesses and companies are bent to use their online presence to bring about higher returns for their investments. Let’s take a quick look at how SEO and various other tactics can bring about enhanced profitability for establishments.

Tracking Your Online Performance

Without question, Google is the market leader when it comes to search engines widely used amongst the population. Nearly 93% of all Website Traffic is generated through search engines, with Google alone accounting for 76% and 86% of desktop and mobile search traffic, respectively. Hence the viability of using Google Analytics for your website is immense. Not only does it help you analyze in-depth detail regarding your visitors, but it can also help you to shape your business’s strategy for greater success.

Monitoring Your Site’s Online Presence

Perhaps one of the best methods to go about maintaining and troubleshooting your website’s presence specifically for Google is through Search Console. Not only is it a free service, but it can also help you improve and understand how Googles acknowledges your site without even the need of signing up. So essentially, you are not only fixing issues, measuring your performance, but you are also making viable alterations that can definitely improve your rankings and assist your website’s SEO Optimization.

Best Practices

• Use your webmaster tool to view Author Stats found in Labs, modify Crawl Rate through Site Settings, and create a Structured Data Highlighter through Search Appearance.
• Implement Extensible Markup Language (XML) to allow web agents and robots to produce more useful results by displaying, storing efficiently, and transmitting data.
• Utilize Search Console to add your website, set a preferred domain name, allocate targeted audience, add an XML sitemap, and connect Search Console to Google Analytics.

Conclusion

If you quickly want to be at the top of your marketing game and construct a dominating online presence, then both Google Analytics and Search Console can help you evaluate keywords and your most high performing content. Plus with both of them connected with each other, you can access insightful reports through the Acquisition reports function. So everything, including CTR (Click-Through-Rate), bounce rate, viewer sessions, and landing pages report can be easily managed by you.